The Rapid Growth of Digital Marketing

All businesses require basic marketing strategies to prosper and expand. Marketing methods have changed over time from the conventional in personal reach to online prospecting – however one of the forms seems to have particularly gained ground. We are talking about the significant surge in the use of Digital Marketing as a key marketing tool.

Every establishment, big or small, seems to be tilting towards digital technologies and cross device marketing campaigns viz. desktops, mobile phones and tablets. The advent of the internet and its multifold uses have subsequently contributed towards the growth of digital marketing across numerous industries.

As per DAN’s (Dentsu Aegis Network’s) report {published as on January 23, 2020, The Economic Times}, the digital industry in India is supposed to grow by 27% towards the end of 2020 and in the coming years should surpass that of the press. Which evidently points towards the scope of digitization and drop in traditional methods for marketing – what exactly changed there?

Over the course of time, entrepreneurs discovered the reach of the internet, its widespread usage across mediums and the kind of convenience that it brought. Now marketing over various internet platforms became an easier and more rational thing to do. Digital marketing gained popularity as the most convenient, cost-effective and a nifty way to promote one’s products and services.

Digital marketing offers wide scopes of promotion through its various tools such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and many others wherein the prime focus is to put the website/business on the search engine base.

Through digital marketing businesses can now interact with the audience in real time, get instant feedback on their products and services all the while building and retaining valuable relationships with the customers. Every business has now realized that the best place to look for their perspective is online – with a wider reach, specified target audience, and the convenience to distribute products and services with a few clicks, Digital Marketing has pretty much paved for itself a long way to go!

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