Landing Page Optimization in 2020
Landing Page Optimization
Digital Marketing is gaining much acceptance in this era due to its vast uses and prominent results. One of the major elements that have given digital marketing this position is “Landing Page Optimization”.
Before understanding the landing page optimization best practices, you need to know what is Landing Page first.
A Landing page is a page that appears on your screen in response to clicking a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Landing Page is also termed as “leading capture page”, “destination page” or “static page”.
Through the Landing page, you provide resources of your business in exchange for visitor’s contact details like name, email address, and job title.
What is the Difference between Home Page and Landing Page?
The initial page that appears by default when you open a website is called a homepage. It serves as an index To the web site. Hence its main function is to provide information about the web site. However, a Landing page is action-oriented. One of the main landing page service is to convert viewers into leads by grabbing visitor’s attention on what you’re promoting, with a single call to action (CTA) that gets people to sign up for more information or directly purchase your product.
As shown in the image, a Home page has several links to go on that are related to information or services provided by the website, while Landing page consists of a single link i.e Call to action (CTA).
What is Landing Page Optimization?
Landing page optimization is a process used to sharpen up the performance of various page elements so as to increase the conversions from visitors who arrived on the targeted pages.
Steps to optimize Landing Page:
Define KPI such as Time on page (TOP), Conversion Rate, Total Sales, The Revenue Generated.
Extract maximum information from the user, including first name, last name and email address.
Focus on colour scheme and template design while designing your landing page.
Content is another important element that should be taken care of, headline, sub-headline, description and Reviews should be drafted properly.
Use A/B testing method. It is a method of comparing two versions of a web page or app to identify which performs better.
Lastly, Call to action should be impressive.
How to Build a lead generation Landing Page?
It just takes 6 easy steps in building a landing page.
Select your landing page template and give your page a name.
Create unique content including striking images.
Choose relevant domain name.
Make sure all your links and CTAs are working.
Complete your meta description and SEO title.